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2021.12.22

Tea work is precious

 

 

Once a year, there are times when there is and times when there is not.

This year, we had the best tea in Japan.

 

Earlier this month, we roasted the tea that won the Minister of Agriculture, Forestry and Fisheries Award so that our customers could enjoy it.

 

 

The production manager solemnly deposited the tea leaves into the roasting machine.

 

 

The employees also took turns watching.

 

During this hour, we were not aware that the tea had a good taste or aroma at all.

 

More importantly, I don’t think about how many bottles I can sell, or how efficient or inefficient ・・・・ is.

 

I don’t think about it at all.

 

 

 

 

 

What I can tell you is that more than 100 people who love Japanese tea and support Shinryokuen, bent down silently on April 17 of this year and plucked the leaves one by one by hand. The only thing I can say is that the breath of spring that more than 100 people who love Japanese tea and support Shinryokuten have silently bent down and handpicked one leaf at a time on April 17 this year has come back to us as the best in Japan.

 

 

 

 

The one and only

 

 

 

This is the only time, more than any other time.

 

 

 

This is the only time, more than any other time, that I can say, “Tea work is precious.

 

 

 

This is the only time when my father in heaven or the God of tea reminds me that the work of tea is precious.

 

 

 

 

 

 

2021.12.10

Winter Thanksgiving Festival.

From today until Monday, we are holding our Winter Thanksgiving Festival.

I’m having a great time making tea for customers outdoors and holding a raffle with a 26-year-old young man who closes his eyes 80% of the time when I take this kind of photo.

 

 

One of our customers said, “I’m so proud to be the best in Japan.

 

“I’m proud.

“I was surprised when I saw the newspaper.

 

“I was surprised when I saw the newspaper,” “I was happy when my friend told me that the tea shop you always give me became the best tea shop in Japan! “I was so happy when my friends told me that the tea shop you always gave me became the best in Japan!

I am happy to hear that my classmates from high school and local people also drop by.

 

When the store is crowded, we have to wait outside the store for a little while in order to deal with Corona, but we use the Cho Hyper Analog Card System in this age of IT and DX.

 

 

There is one major drawback to this system, and that is that the customer returns home with the card in his or her hand.

 

However, I hope that customers who come to our shop in the cold weather will enjoy drinking our delicious, fragrant, and nutritious tea and feel relieved.

 

We also have some teas that won the top prize at the National Tea Fair.

We hope you will stop by.

 

 

 

 

2021.12.06

I’ve cleared it out.

 

 

Good evening.

 

Last week, I was in Osaka on a sales trip.

My job was to make a presentation to trading companies and buyers in order to get supermarkets and department stores to sell Miyazaki tea.

 

I think my response was not so good this time.

 

I tried my best to be methodical and convey information about Miyazaki as a production area and our company through words, videos, and paper materials, but I felt the response was weak.

(There are many places where tasting is not allowed in Corona, which is one of the reasons for the weak push.)

 

Well, I’m hoping that we’ll get some results from all this.

 

Itami Airport on the way home.

 

One shot before twilight.

 

It fit the feeling of the end of the day, the end of the business trip.

 

And when I’m away from the office for a few days, it’s also the end of the year, and various requirements are firmly piling up on me.

 

I’m busy.

 

I’ve been busy setting up sales outside the prefecture, preparing for the tea fair, managing the progress of the tea union campaign, preparing for the year-end event, meeting and communicating with local producers about their tea competitions, dealing with visitors to the store, and many other things. ・・・・

 

 

If I had time to write here, I could do those first, but I’m writing this to take a break.

 

I also cleared out this one that was in my house.

 

I’ve cleared it out.

 

When I start to get overwhelmed at work, I put all my work into Excel and write down the priorities and how long it will take in minutes to get my mind and heart right.

 

That way, when it seems like there’s no end in sight, or that my response won’t meet the deadline, I can just say.

 

 

“If I add it all up, it will only take two days and five hours.

 

 

And so on.

 

 

I’d like to work calmly and without a sense of flurry.

 

 

 

 

2021.11.13

Quality check

 

 

Quality check with the production manager.

Today, I had him drink the tea I finished.

 

 

His impression of the craftsmanship.

He can analyze the tea in great detail, and he agreed that the difference between the two teas was due to the choice of ingredients and the strength of the roasting.

Still, there are some differences in taste.

However, we both agree that we must not deviate from the company’s taste.

Next week, we will go over the two teas that he will be in charge of and the one that I will be in charge of.

We will discuss how to select the raw materials, the quality of the raw materials, the cost, the production process, and other things that are difficult to discuss with each other.

 

The other day, I received a call from a customer in the Kanto area.

“The tea I always drink tastes a little different.

The other day, a customer in the Kanto region called me and said, “The tea I always drink tastes a little different.

When I looked at the tea when it arrived, I found that what the customer had said was correct, and that the tea had a little more powdery parts due to a certain reason.

 

For a day, I was very sorry.

We had an urgent meeting with the on-site employees to improve the situation.

(The employee immediately came up with an improvement plan.)

 

 

 

 

Yesterday, one of the sales reps on the outside also said to me.

Yesterday, a salesperson on the outside also commented, “Boss, I’m interested in this product.

Yesterday, a salesperson on the outside also commented, “Mr. President, I’m interested in this product.

As a manufacturer, I don’t feel good for about five seconds when someone says that, but the person who says it also says it even though it’s hard to say.

(I drank it and confirmed that there was room for improvement.)

 

As a matter of course, we do not neglect the task of assessing the quality of each item, and carefully build up our daily work, efforts, and conversations, starting with the morning cleaning.

We also look back at our plans and implement them immediately.

 

Only then will we be able to produce tea that is gentle in taste, strong in flavor, and good for the body.

 

This morning, after taking a morning bath before going to work, I was able to reset my mind and apply a little bit of a thin, odorless skin cream to my big face (my wife made me apply it), and I was able to start the day with a lot of energy.

Translated with www.DeepL.com/Translator (free version)

with the production manager.

Today, I had him drink the tea I finished.

His impression of the craftsmanship.

He can analyze the tea in great detail, and he agreed that the difference between the two teas was due to the choice of ingredients and the strength of the roasting.

Still, there are some differences in taste.

However, we both agree that we must not deviate from the company’s taste.

Next week, we will go over the two teas that he will be in charge of and the one that I will be in charge of.

We will discuss how to select the raw materials, the quality of the raw materials, the cost, the production process, and other things that are difficult to discuss with each other.

 

The other day, I received a call from a customer in the Kanto area.

“The tea I always drink tastes a little different.

The other day, a customer in the Kanto region called me and said, “The tea I always drink tastes a little different.

When I looked at the tea when it arrived, I found that what the customer had said was correct, and that the tea had a little more powdery parts due to a certain reason.

 

For a day, I was very sorry.

We had an urgent meeting with the on-site employees to improve the situation.

(The employee immediately came up with an improvement plan.)

 

 

Yesterday, one of the sales reps on the outside also said to me.

Yesterday, a salesperson on the outside also commented, “Boss, I’m interested in this product.

Yesterday, a salesperson on the outside also commented, “Mr. President, I’m interested in this product.

As a manufacturer, I don’t feel good for about five seconds when someone says that, but the person who says it also says it even though it’s hard to say.

(I drank it and confirmed that there was room for improvement.)

 

As a matter of course, we do not neglect the task of assessing the quality of each item, and carefully build up our daily work, efforts, and conversations, starting with the morning cleaning.

We also look back at our plans and implement them immediately.

 

Only then will we be able to produce tea that is gentle in taste, strong in flavor, and good for the body.

 

This morning, after taking a morning bath before going to work, I was able to reset my mind and apply a little bit of a thin, odorless skin cream to my big face (my wife made me apply it), and I was able to start the day with a lot of energy.

Translated with www.DeepL.com/Translator (free version)

2021.11.11

Collecting soil for soil analysis.

 

Collecting soil for soil analysis.

 

Just like your body, what is it lacking and what is it missing?

 

 

 

Just like going to the hospital for a regular checkup, we analyze the soil and rethink the plan for fertilizer application.

 

 

I took samples from the National Tea Fair tea garden and the general tea garden, and it is not good to use too much or too little fertilizer.

 

 

Also, is there an environment in the soil that can receive and absorb the fertilizer?

 

 

Is the tea tree itself in a comfortable and stress-free condition?

 

The best time to pick tea leaves is in the spring, when the leaves have grown to their optimum size.

 

It is also good if the production can be done according to the condition of the leaves.

 

 

Rather than doing something amazing, there is only the accumulation of steady and best daily work.

 

If you do this, you will be able to produce a tea that is good for your body and mind.

 

 

Steady accumulation.

 

 

However, even though you know the logic behind it, in my personal life, I am a 57-year-old tea shop owner who wanted to build muscle quickly and injured my shoulder by moving dumbbells too hard.

 

 

 

I’ve been steadily going to the orthopedist every week.

 

 

 

 

 

 

2021.11.08

Mr. Nakata

 

 

This past summer, we had a visit from Hidetoshi Nakata, a former member of the Japanese national soccer team.

 

Mr. Nakata has always had a strong interest in Japanese tea and sake, and the tea industry is very happy and grateful for that.

 

 

Before his visit, I honestly thought that he would be talking about the “crap” of Japanese tea and the idealism of craftsmanship.

 

But, contrary to my expectations.

 

The craftsmen are too particular about both sake and tea, and they are not good at communicating or selling them. If we don’t improve on that, it will be tough.

 

I was told.

 

He said, “That’s right!

 

 

I think that tea shops have a difficult time communicating their business and are not good at communicating.

However, that doesn’t mean that we can cover everything by introducing SNS and web as a company.

 

This system is also a great weapon now, but I think it depends on whether or not the staff on the front lines have the earnestness and desire to make full use of it.

 

If you are a tea shop, it depends on how much effort you put into manufacturing the tea you are selling.

 

Whether it’s face to face or on social networking sites, it’s important to know that

 

“Our tea has a gentle taste with sweetness and flavor.

 

“This tea is strongly roasted and has a great aroma.

 

This tea is strongly roasted and fragrant.

 

 

During the busiest season of the year for new tea, the company nervously secures enough raw materials (rough tea) to last the whole year, and then produces it every day in time for sales.

 

Naturally, there are conflicts with the selling price and cost.

 

However, we aim to achieve the best balance between the two, and the packaging room ensures that the product is safe and secure, and the staff at stores, mail order, and delivery share the thoughts of the creator and sell it to customers.

 

The general affairs and part-time staff who answer the phone for orders also need to be able to explain the tea to the best of their ability when asked by the customer.

 

I think the people who make their own products can talk more.

 

 

Of course, there are tea shops that purchase finished products and do their best, and that is one of the correct ways to run a business.

 

However, our company aims to be a company where all the staff can talk about the tea, even if it is not efficient.

 

 

 

It’s Monday morning and I’m fired up.

 

2021.10.31

autumn

It is the time of autumn when winter seems to be approaching.

 

At this time of the year, tea plantations cut the leaves that have grown since summer to make room for the next spring’s harvest.

Some tea gardens use the leaves to make PET bottles or blends of brown rice tea.

 

 

It was a beautiful autumn day at the tea garden for the National Tea Fair.

 

We have just started to cut down the leaves, leaving a thick layer of leaves to preserve the growth.

 

 

 

Last year, this tea garden was damaged by insects in the summer and had holes in the leaves.

 

(I’m a little happy)

 

 

 

Next April.

 

Corona will have settled down, and I hope to be able to handpick tea again with 200 of my comrades in this garden, enjoying the reunion.

 

Before the cold winter, the factory produces a limited edition winter tea.

We chose a deeper steaming type of raw material than the autumn tea and raised the roasting temperature even higher than the autumn tea to make a tea that can be drunk under a kotatsu.

 

the consumption of Japanese tea has increased due to the Corona disaster, but I think this is because more and more people are conscious of their health and drink tea in the midst of nest egg demand.

 

Japanese tea contains many health-enhancing and relaxing ingredients.

 

Japanese tea is not only functional, but it is also delicious.

 

Now, “Shururi” is one of the best tea shops in the prefecture rather than in the west city.

 

They use “Autumn Tea” and brew it in the best way possible, reproducing 100% of the creator’s idea.

 

When I come across situations like this, I feel that the tea business is a noble and rewarding job that I want to live up to.

 

I saw the efforts of Shohei Ohtani, a major league baseball player, over the past year on a special program on NHK, and I would like to make it my job to work hard and accumulate my daily efforts so that I can give dreams and joy to those around me, even if it is only 0.1% of his.

 

 

 

I’ll do my best.

 

2021.10.16

a fine autumn day

 

 

It was a fine autumn day.

Four men managed the tea garden that won the top prize at the National Tea Fair in Japan.

 

The main purpose of the work was to remove weeds.

 

 

Weeds not only suck up important fertilizer, but also lead to the development of insects.

 

 

Including a 23-year-old young man who joined our company in October, we took a break from our usual duties to work on the farm.
(Incidentally, the newcomer’s last name is Minori, which is a good omen for agriculture.

 

 

I hope we can work together, feel the basics of the tea business, and share the feeling of gratitude for next spring’s “fruitful” harvest and the desire to win the top prize in Japan.

 

 

At the same time, we spread the autumn fertilizer.

 

 

 

I imagine that this fertilizer will decompose in the soil, and over the next six months, it will accumulate as flavor and sweetness in the new shoots next spring.

 

Once again, the power of nature and plants is amazing, as this fertilizer is scientifically transformed into deliciousness.

 

 

After a day of farm work like this, I realized that efficiency and results are of course important, but the best feeling is to work with good team members in a pleasant environment.

 

 

 

 

2021.10.13

house training session

 

 

Two new employees joined the company in October, and we had an in-house training session including veteran employees.

Because of Corona, we divided them into two groups.

 

 

We learned about the basic types of tea, the reasons for the differences in quality, and how to explain to customers.

 

We also observed the production line at the factory.

 

 

We also went over the basics of answering the phone.

 

This is a very detailed process.

I was amazed at how detailed it was.

 

“What?”

 

Some employees might think, “What?

 

But we did it in great detail.

 

God is in the details.

 

I believe that this accumulation will one day come to life as inner branding.

 

I believe that a brand will be created not by a nice design, not by a verbal business philosophy, not by the number of awards we have received, but by cleaning the house silently every morning, being conscious of our language and care, keeping our appearance clean, and passionately proposing to our customers a tea with a gentle taste and flavor that is easy to understand.

 

 

I’m not quite there yet.

 

2021.09.15

So many fun things

We are spreading autumn fertilizer to enhance the new shoots for next spring.

A secret plan?

 

 

Secret plan?

 

It’s not a “secret” at all, since I’ve made it public, but it’s a very good and highly recommended fertilizer.

 

 

By the way, we are working hard to make delicious tea, but how is the quality of our tea?

 

“I bought more than 30 bottles of tea from other companies and from outside the prefecture at the supermarket and checked the ingredients with a tea analyzer.

 

The result…

I bought more than 30 bottles of other companies’ teas, some of them from outside the prefecture.

(It also became clear again that brown rice tea and roasted tea are the ones that I don’t have to worry about falling asleep.

 

 

I’m glad I could see the taste in numbers.

 

“It was good to see the taste in numbers.

 

I was able to say, “We carefully select our ingredients.

 

Another story.

With the introduction of new machinery and equipment, our warehouse has become too small, and we are in the process of decluttering.

 

So, the other day, I called a professional in the field of decluttering to give me some advice.

 

I was surprised to find out that I have so many things that I don’t use.

 

In the process of decluttering, I found a cardboard box.

 

 

“So many fun things.

written on it.

 

Even if I don’t use what’s inside, I can’t throw it away.

 

These days, I want to work 80% drastically and 20% with emotion.

 

Latest Articles

Tea work is precious

Winter Thanksgiving Festival.

I’ve cleared it out.

Quality check

Collecting soil for soil analysis.

Mr. Nakata

autumn

a fine autumn day

house training session

So many fun things

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